20+ yrs

worked globally across 90+ countries including Europe, the Middle East, Africa, and Pakistan, serving tier 1 and tier 2 B2B & B2C clients worldwide

100+

payment experiences innovated in the past 5 years

Cross-Sector Exp.

  • Banking
  • F&B
  • Retail
  • Edu.
  • Telecom

Impact

  • Led successful product innovation engagements

  • Secured exclusive multi-year deals

  • Achieved rapid transaction volume growth

  • Experienced exponential market share expansion

  • Fostered long-term global partnerships

Expertise

  • Leading Design Teams & Mentoring

  • Facilitating Product Innovation Workshops

  • Establishing/Scaling Design Function

  • User Research: Qualitative & Quantitative

  • Cross-functional Collaboration

  • Design Advocacy

Customer-centric, entrepreneurial, proactive, enabling, inclusive, strategic, collaborative, data-driven, commercially focused, and multilingual

Certified IDEO Design Thinker, Expert in Design Thinking Workshops

3yrs

Studied Human Psychology

Sehar Jabeen - Product Design . Design Thinking . User ResearchWith a foundation built on empathy, integrity, and trust, I’ve thrived as a Design Leader for 20 years, serving clients across 90+ countries worldwide. Over the last five years, I’ve spearheaded 100+ payment innovation projects for top-tier B2B/B2C clients like Paga and Etihad Airways, spanning sectors from banking to tourism.

My customer-centric approach has driven successful initiatives like Sustainable Payment Solutions and Facial Biometric Payments, showcasing expertise in PaaS and SaaS solutions. I lead collaborative sessions such as Design Thinking Workshops, while managing teams, driving product innovation, and securing exclusive deals, resulting in significant market growth and enduring partnerships.

Renowned for creative problem-solving and strategic vision, I excel in navigating complex challenges and delivering user-centric solutions aligned with business objectives. My goals include furthering product innovation, mentoring teams, and championing scalable design practices.

Academic Achievements

I’ve always been deeply passionate about human psychology and initially pursued a degree in the field, studying it for three years. However, I eventually earned a Bachelor’s degree in commerce from the University of Karachi, with a major focus on Accounting, Economics, and Business Communications.

Certifications

Principles of Marketing

Design Management

• Design Thinking: Understanding the Process
• Leading a Customer-Centric Culture


• Collaborative Leadership
• Advanced Design Thinking


The Future of Planning: People-Based Marketing

• User Research Methods & Approaches
• Payments Everywhere Professional Certification

Design Thinking 101

Career Journey

Dec 2017 – July 2022

Engagement Manager - Design Strategist


Dubai, United Arab Emirates

Facilitated design thinking workshops. Led product innovation & design initiatives. Conducted user research. Developed design strategy. Mentored & coached. Advocated for design.

March 2017 - December 2017

Creative Director


Dubai, United Arab Emirates

Expanded design operations. Forged design partnerships & collaborations. Provided leadership & team management.

Aug 2016 - Nov 2016

Senior UX Designer


Dubai, United Arab Emirates

Redesigned online banking UX. Conducted user research & addressed gap analysis. Designed ADIB financial community. Implemented design system. Led cross-functional collaboration.

Jan 2011 - Aug 2016

Creative Head

Smashing Interactions
Dubai, United Arab Emirates

Provided strategic direction. Managed resources/teams effectively. Oversaw project management tasks. Managed client relationships. Oversaw budget management. Expanded portfolio offerings. Collaborated with offshore teams. Provided support for RFPs. Cultivated partnerships.

February 2010 - December 2010

Head of Digital

Bullseye FZ LLC
Dubai, United Arab Emirates

Led and managed teams. Oversaw pipeline growth. Managed client relationships. Acquired long-term accounts. Developed business. Recruited teams. Established offshore engineering partnerships

July 2008 - January 2010

Senior Art Director

Atom FZ LLC
Dubai, United Arab Emirates

Led creative conceptualization and UI/UX Design. Oversaw animation development. Trained an intern. Managed digital campaigns. Collaborated with clients and supported account executives.

October 2006 - July 2008

Art Director

Tattoo
Dubai, United Arab Emirates

Led project coordination and client communication. Up-skilled and managed team. Handled hands-on UI/UX, animation, and multimedia development

March 2006 - September 2006

User Experience Manager

Folio3
Karachi, Pakistan

Collaborated with stakeholders and clients. Created user-centric e-com experiences, Established UX guidelines & best practices. Managed and mentored a lean team.

November 2002 - February 2006

User Experience Designer

Verticity Inc.
Karachi, Pakistan

Managed offshore clients. Supported projects scoping. Handled PaaS and SaaS product design. Collaborated with engineering. Trained interns.

January 2001 - November 2002

Multimedia Designer

Enabling Technologies
Karachi, Pakistan

Expanded skills from animation & programming to product design. Led multimedia projects from inception to launch. Collaborated with client product managers.

User Journeys I’ve Led in Recent Years

  • Digital Customer Onboarding
  • Digital KYC
  • Card Issuance
  • Card Top-up
  • Card Management
  • eWallet
  • Biometric (Pay with Face Scan)
  • Tap to Pay
  • P2P
  • QR
  • Link
  • Nearby
  • Personalized Offers
  • Cashback
  • Pay With Points
  • Real-time Notifications
  • Gamification
  • Digital Inventory
  • Digital POS
  • Micro-lending
  • Employee Card Issuance & Management
  • Payroll
  • Expense Reporting
  • In-flight Experience
  • Travel Booking
  • Cross-border Offers
  • Transport / Taxi Booking
  • Travel Card Management
  • Open-loop Ticketing
  • Instant Installments
  • POS Installments
  • Credit Marketplace
  • Budget Setting
  • Financial Goals Setting & Tracking
  • Expense Tracking
  • Bills Payment
  • Split Bill
  • Insurance
  • Financial Products
  • Investments
+
Credentials
  • Digital Customer Onboarding
  • Digital KYC
  • Card Issuance
  • Card Top-up
  • Card Management
+
Payments
  • eWallet
  • Biometric (Pay with Face Scan)
  • Tap to Pay
  • P2P
  • QR
  • Link
  • Nearby
+
Loyalty
  • Personalized Offers
  • Cashback
  • Pay With Points
  • Real-time Notifications
  • Gamification
+
Merchants
  • Digital Inventory
  • Digital POS
  • Micro-lending
+
Corporate
  • Employee Card Issuance & Management
  • Payroll
  • Expense Reporting
+
Travel
  • In-flight Experience
  • Travel Booking
  • Cross-border Offers
  • Transport / Taxi Booking
  • Travel Card Management
  • Open-loop Ticketing
+
BNPL
  • Instant Installments
  • POS Installments
  • Credit Marketplace
+
PFM
  • Budget Setting
  • Financial Goals Setting & Tracking
  • Expense Tracking
  • Bills Payment
  • Split Bill
+
VAS
  • Insurance
  • Financial Products
  • Investments

Clients I’ve Worked With in Recent Years

  • Abu Dhabi Commercial Bank
  • Dubai Islamic Bank
  • National Bank of Kuwait
  • Boubyan Bank – Kuwait
  • Etihad Airways – Abu Dhabi 
  • Emirates ENBD 
  • Etisalat
  • Amazon
  • Souq
  • First National Bank – South Africa
  • Majid Al Futaim
  • Accor
  • Vodacom
  • Virgin Mobile
  • Samsung
  • Paga – South Africa
  • Portmone
  • Electrum – South Africa
  • First Abu Dhabi Bank
  • CIH Bank