Go the Distance, a social media powered website for Standard Chartered Dubai Marathon 2011 invites people to share their reasons to run in the marathon in the form of photos and videos. We were chosen to conceptualize, design and develop this CMS powered content sharing and contest website. The site was a great success with 100,000 plus Facebook impressions and 56,000 page views. The activity helped Standard Chartered Dubai to connect with a mass new audience via the social media platforms.