Masdar – Responsive Website User Experience
Masdar is an Abu Dhabi based renewable energy and sustainable urban development company. I was engaged to create a fresh User Experience for Masdar’s website.
My design process involved:
- Visiting Masdar City in Abu Dhabi and meeting Masdar’s team of collaborators, to understand their objective for the website revamp
- Studying brand attributes
- Identifying primary and secondary user
- Researching competition/similar businesses
- Website audit
- Facilitating workshop to discuss results of site audit and creating site map
- Designing wireframes and developing interactive prototype (I chose Axure as my UX design tool)
- Presenting the prototype to the client face to face, elaborating on each feature and giving rationale behind the site structure and content presentation’s suggestions, getting the wireframes approved to push the project into UI design process.