Radisson Blu – Print & Digital Campaigns

Elevating Brand Presence

 

Introduction

Over a span of two years, I had the privilege of spearheading the creative development of print and digital campaigns for Radisson Blu Hotel. Collaborating closely with the Dubai marketing team and multiple executives, our goal was to elevate the brand’s presence through engaging and impactful creatives.

 

Challenge:

Radisson Blu Hotel sought to enhance its marketing efforts and strengthen its brand identity across various platforms. With a diverse range of marketing materials required, from traditional print media to dynamic digital content, the challenge was to create cohesive and compelling campaigns that resonated with the target audience.

 

Approach:

Drawing upon a collaborative approach, I worked closely with the marketing executives to understand their vision and objectives for each campaign. Leveraging my creative expertise, I conceptualized and executed a wide array of materials to cater to different marketing channels and mediums.

 

Execution:

The print and digital campaign creatives encompassed a diverse range of materials, including but not limited to Rollups, Table Tent Menus, A5 Invites, Branded Booth/House designs, Foam Cutouts, Posters, Print Ads, Vouchers, Business Cards, Billboards, Digital Screens, HTML5 Web Banners, and Email Signatures. Each piece was meticulously crafted to align with Radisson Blu Hotel’s brand guidelines while ensuring maximum impact and engagement.

 

Results:

The cohesive and visually appealing campaign materials contributed to increased brand visibility and customer engagement. The successful execution of print and digital campaigns reinforced Radisson Blu Hotel’s position as a leading hospitality brand in the region.

 

Conclusion:

In conclusion, leading Radisson Blu Hotel’s print and digital campaigns was a rewarding journey that taught valuable lessons. Through creativity, collaboration, and strategic thinking, we crafted impactful campaigns that resonated with audiences and achieved results.

 

Learnings:

Balancing urgent timelines and quality standards was a significant challenge, offering invaluable lessons. During my engagement with Radisson Blu, with multiple projects underway simultaneously, efficient task management was crucial for productivity. I tackled this by adopting strategic time management techniques, benefiting future collaborations.