6,000 Merchants at Launch & 5X Increase in Transactions – Paga, Nigeria
BNPL SME Payment Solution At a glance: Spearheaded MVP design for Paga’s Merchant Solution (Doroki app), a mobile digital payments acceptance solution tailored for merchants in emerging markets, leveraging user research and UX validation. Launched in partnership with Visa in 2021, Doroki rapidly gained traction with over 6,000 merchants onboarded at launch, driving a 5X…
Co-brand Sustainable Credit Card
Co-brand Sustainable Credit Card This project solved for defining the CVP (Customer Value Proportion) for the first Sustainability-led co-brand credit card in the UAE, that will enable cardholders to lead a more sustainable lifestyle. Benchmarking global view of sustainability offerings we knew that 81% customers expect brands to be transparent and actively talking about their…
Unveiling CCS: A Creative Approach to Consumer Insights
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Samsung Smart Tab Campaign
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