Business Connect and Grow

Business Connect and Grow At a glance: Spearheaded MVP design for Paga’s Merchant Solution (Doroki app), a mobile digital payments acceptance solution tailored for merchants in emerging markets, leveraging user research and UX validation. Launched in partnership with Visa in 2021, Doroki rapidly gained traction with over 6,000 merchants onboarded at launch, driving a 5X…

Digital Payment on Delivery

Digital Payment on Delivery – shopping online and paying later with a credit/debit card using regular POS, soft POS, QR and 3rd party wallets.

Co-brand Sustainable Credit Card

Co-brand Sustainable Credit Card This project solved for defining the CVP (Customer Value Proportion) for the first Sustainability-led co-brand credit card in the UAE, that will enable cardholders to lead a more sustainable lifestyle. Benchmarking global view of sustainability offerings we knew that 81% customers expect brands to be transparent and actively talking about their…

Bank VAS Marketplace

Bank VAS Marketplace How might we identify alternative incremental revenue on services where the bank is in an intermediate (enabler) or service provider Background: The financial services industry is highly competitive, and banks must constantly innovate to meet the evolving needs of their customers. In this case study, we will explore how a value-added services…

Dubai Islamic Bank – Smart Branch

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NBK Smart Branch Concept

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